The Backstory When the pandemic hit, it forced the design and manufacturing industries to think differently about connecting with their audience. Gary Pettitt, the founder and CEO of Seasonal Living, an award-winning brand known for its modern indoor/outdoor furniture, led the charge by creating the concept for the world’s first completely virtual Showhouse. This innovative idea was not just about adapting to change but setting a new standard for how design could be experienced digitally. Leslie Carothers, of Savour Partnership, crafted the proposal and executed the multi-brand influencer marketing campaign. Leslie engaged the company I worked for as the Senior Rendering Artist (the now defunked e-Design Tribe.) My role, under…